Upscale provides students with the opportunity to collaborate with their peers, architecture professionals, and technical advisors, which works to foster a mentoring network.
As a program, it promotes the work and vision of Australian architectural students. Students will gain insight into working with real clients and seeing their designs come to life through the build process.
My Role
Creative Strategy
Graphic Design
Campaign Design
Print Design
Art Direction
Brand Identity
Digital Design
Contributors
Bondor
SONA
The Australian Institute of Architects
The University of South Australia
The local context of South Melbourne is integral to the proposal's urban design, articulation and materiality. The building is within the compliant planning envelope to be respectful to its neighbours, particularly the South Melbourne Market and the Heritage Pub.