My resume

Feel free to download a PDF of my resume

About me

I believe great design should connect with people on a human level — driving outcomes, inspiring action, and improving everyday lives.

My journey into design began with a love for creativity, even before I formally entered the industry. From curating visual menus as a restaurant manager to studying Graphic Design, and founding a screenprinting studio with friends, my path led naturally into User Experience and Product Design. Since then, I’ve spent over a decade working across fintech, e-commerce, creative industries, and the built environment — driving product design initiatives that simplify complexity, scale user impact, and deliver measurable business outcomes.

As a lead-level product designer, I bring a passion for craft and clarity, a strong foundation in human-centred design, and the ability to work across product strategy, discovery, and delivery. I thrive in ambiguity, enjoy aligning stakeholders, and consistently drive design-led thinking in environments where impact matters.

Currently, I lead design initiatives at National Australia Bank (NAB), one of the largest financial institutions in Australia servicing over 8.5 million customers. I'm part of the Personal Everyday Banking team who aims to make banking simpler and easier with its products, tools and helpful calculators.

Outside of work, I’m a curious technologist, bikepacking enthusiast, and ex-screen-printing studio founder. You’ll often find me exploring new creative outlets, tinkering with emerging tech, or just listening to music or a great podcast — when I’m not chasing after my daughter (4yr) and son (2yr).

*Disclaimer - I wrote the last part pre-baby. I now reminisce about a life with more free time to do anything or just sleep : )

In a previous life, I set up and ran a screen printing studio, damnfineprint.com.

Core Capabilities

  • User Experience Designer working across industries including Fintech, eCommerce, Creative and Technology, and Built Environment Architecture. Focused on solving problems by way of evidence-based, human-centred design principles

  • Contributing to medium to large-sized design teams and mentoring junior designers as well as working effectively in cross-functional teams

  • Skilled in a range of design methodologies — Lean UX, Double Diamond, Continuous Discovery, Design Thinking, and design strategy

  • Leading design projects from the discovery and problem definition stage through to ideation, prototyping, testing and delivery

  • Experience advocating the value of user experience and design thinking in large corporate organisations, evoking change of attitude towards design and helping to educate stakeholders in understanding the value of design

  • Strong expertise in industry standard tools — Figma, Miro, Photoshop, Illustrator, InDesign, Jira, Confluence, Dovetail, Usertesting and many more

  • Enthusiastic collaborator throughout the SDLC, with solid experience in Agile methodologies and working as part of a multi-disciplinary team

  • A good understanding of web and software development, backend systems, and system architecture to understand technological constraints

My Process

For me, it’s all about collaboration and bringing people together on the journey with you. I work with the business, UX research, and analytics teams to understand and create problem statements.

I then turn these problems into solutions at a Rumble Session workshop, with stakeholders, designers, developers, and anyone else who will be working on the project. The session starts with a short brief that gives context and defines focus areas. We then work in smaller groups, usually two or three, with specific problem areas, and get together to present back to the larger group.

The key focus of the Rumble is to generate breakthrough ideas for the given focus areas. The output is usually sketches or rough storyboards, making the suggested solutions tangible and easy to communicate in UI design direction.

The next step is to turn these ideas into high-fidelity prototypes that feel real, test well, and deliver the desired business outcomes.

Work Experience

  • Senior Product Designer

    April 2023 - Present

  • Senior Product Designer

    Scale up environment

    Nov 2021 - April 2023

    In this role, I led design for my squad and helped to build an intuitive and frictionless shopping experience for our customers, ensuring that it was relevant to them. I delivered reliable and performant solutions which met our customer's needs.

    Led the design direction to uplift Catch’s filter experience across web and native apps. The uplift focused on addressing many of the key pain points we had captured through user interviews since its release several years ago. At a high level, the new design focuses on guided end-to-end customer journeys rather than a single-page interface design. The goal was to improve product filters which will, in turn, help customers find what they want faster and with more accuracy.

    I helped to implement design practices across the business, resulting in an average design initiative being cut from months to weeks. In addition, the new processes have emphasised ensuring we are designing the right thing and engaging the right stakeholders at the right time, leading to a significant reduction in rework and improved design quality.

  • Senior Designer

    Sep 2017 - Nov 2021

    In this role I was responsible for conceptualising, implementing, and championing the design language of the CBRE brand and design system to solve clients’ problems.

    Facilitating strategy sessions to plan and conduct quantitative and qualitative client research as well as conducting whiteboard sessions to understand and define client needs and problems.

    Delivery of a business development app that helped brokers to build a value proposition for clients while supporting their solution with templates, resources, and guides through the process.

    This includes working closely with multiple stakeholders to understand the design strategy as well as developing a deep understanding of client goals and needs to inform solutions.

    Mentoring Junior designers on the team.

  • Digital Designer

    Nov 2015 - Sep 2017

    Providing professional design and communication solutions for the Institute’s projects, products, and initiatives across digital platforms

    Designing and developing landing pages, microsites, and EDM

    Developing the Institute’s identity through creative communication projects led by the Marketing and Communications team

    Developing and implementing brand guidelines as well as graphic concepts for various digital and print campaigns

    Providing creative solutions for the Institute’s external communications and collaborating with various internal stakeholders on creative solutions for developing the Institute’s brand.

  • Senior Designer

    May 2011 - Present

    Working with various clients across multiple industries to shape and deliver products & services from brief to end-use. Some of these include; property & construction, recruitment & project management, e-commerce, and the built environment.

    - ULO Australia

    - Vanessa Parker Interior Design

    - Enhanced Resourcing

    - Yorkshire Property

    - Ovarian Cancer Research Foundation

    - Parker Management Group

    - Recruitment Advisory Services

  • Founding Member

    Jan 2011 - Feb 2014

    Co-founder of a bespoke screen printing and graphic design studio. With the two other founding members, we created a business plan and liaised with government and local organisations to obtain grants and studio space.

    We collaborated with local artists and clients on events and other graphic and printing needs. Like printing artwork, t-shirts, and tote bags as well as other mediums.

    I trained junior staff and helped to provide screen printing classes to the public.

Education

Tractor Design School

UX Design

2016

Coursework included: Agile Development, UX Research, Ideation and Digital Design, Wireframes and IA, Prototyping, and User Experience Design.

Shillington Education

Certificate IV in Visual Communications

2013 - 2014

Coursework included: Design Theory, Design Principles, Human Centred Problem Solving, Design Fundamentals (Typography and typesetting, Grids and colour theory), and Design programs (Adobe creative suite and Figma).